Driving Tohatsu’s Digital Presence
In collaboration with Riva, an authorized distributor of Tohatsu, I focused on enhancing the digital presence of Tohatsu outboard motors through social media campaigns and email marketing tailored to the Buen Fin season. I worked closely with the purchasing team to develop strategies aligned with boosting sales of in-stock engines and ensuring customer satisfaction.
Project with Tohatsu
Background Project
In my role, I took charge of managing digital marketing campaigns on social media and email marketing to promote Tohatsu outboard motors during the Buen Fin period. I collaborated closely with the purchasing team to design effective sales strategies. From planning to execution, my focus was on developing presentations and materials to support the sales team in promoting the engines, leveraging a CRM to manage our campaigns more efficiently.
Project with Tohatsu
The Challenge
The main challenge was to develop and execute successful campaigns to drive the sale of Tohatsu motors within a limited timeframe. Additionally, I was responsible for creating content for both social media and email marketing campaigns, ensuring all materials aligned with commercial strategies and company goals. This required an integrated approach to optimizing processes and collaborating with different departments to achieve greater reach and effectiveness in our campaigns.
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Project with Tohatsu
Project Conclusion
During my time working with Tohatsu and Riva, I implemented campaigns that not only increased the sales of outboard motors but also strengthened brand recognition in a competitive market. Through a well-planned digital strategy, we successfully captured the attention of potential customers, enhanced the visibility of Tohatsu motors on social media, and maximized the use of our CRM for communication management and result analysis.
